About Us

Alliance Group Limited (Alliance) is a leading food company owned by skilled and passionate Kiwi farmers who produce the finest quality free-range grass-fed natural lamb, beef and venison. Our farmers love what they do and have a deep affinity with the land. They are proud, and so are we, of producing food for people across the globe where we are recognised as a guarantee of both quality and food safety. 

We're a global leader in procuring, processing and marketing the world's best quality red meat products. We're becoming a food company with world-class processing and livestock capability and our products are enjoyed in more than 65 countries across the globe. As New Zealand's only 100% farmer-owned red meat co-operative. We put our farmers at the heart of everything we do and aim to maximise returns to our committed farmers and support them to operate profitable and sustainable farms.

Alliance Group strives to create the best market value out of our red meat and co-products, while providing cost-effective, high-yielding meat processing when our farmer shareholders need it. 

Our world-class technology, meticulous production values, the highest levels of ethical production and our adherence to environmental sustainability, all contribute to our reputation for food excellence.

Promotional codes terms and conditions

• Competition is open to Alliance shareholders and suppliers only
• One promotional code/voucher per shareholder/supplier
• The offer is valid until the date and time stated on the voucher
• Promotional codes are only valid for purchasing goods on butchershop.co.nz
• Promo codes cannot be applied to previously placed orders
• Promo codes cannot be used in conjunction with any other offer that is available online
• Promo codes are not transferable or redeemable for cash, credit or any other prize
• To apply a promo code, you must enter it prior to completing the order
• Promo codes are only valid on purchases of $1000 or less
• We reserve the right to (a) cancel the offer at any time; (b) cancel or refuse any purchase we believe to be not within the spirit of the offer; (c) amend these terms and conditions
• If the promotional code is in relation to a competition, the winner(s) agree to be utilised in publicity for Alliance.